I've finally figured it out! The first natural light photos I took were too bright (grrr, Australian sun) and I've experimented with indoor photos with and without flash for my etsy items. However, the best light is in the afternoon, when the sun isn't directly overhead and it's reaching the end of its time - the light is diffused but clear in my back yard.
If you have a look at my photos on my etsy site you can probably tell which ones have been taken at this time and I haven't even have to adjust the saturation or colour levels - it's just amazing. This saves time: no fiddling around with brightness / contrast on the image program or trying to get the colours to look "right".
Of course, now I've discovered the fabulous natural light of afternoon, it's been raining. I have some very cool crocheted brooches to photograph and add to etsy. So if you're into that kind of thing, cross your fingers for a brief halt to the rain.
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